AnnuityLeads.org

Annuity Leads

Top Leads,Top Agents

If you have a client base, take a look at the demographics of those who already own annuities. Also, if you have old (or dead) annuity leads you generated or bough in the past look at those demographics as well.

If you can’t get demographics in your client base or find old annuity leads, make an educated guess.

From these demographics you can come up with average age and income. This might be a list worth investing in.

Other target markets...

401k rollover leads? People who own cash value insurance? People who read financial publications (investing)? These lists may contain a treasure trove of qualified annuity leads.

If you want to generate leads, the bottom line is you need to find your target market (demographic).

Are they on the Internet? Maybe you can create a web site that educates your prospects on annuities (this might be a long term project for generating annuity leads, but it can be very lucrative.

Look for a relationship in your zip codes. Are your target markets (demographics) in a few specific zip codes? Maybe most of them are in one zip code. It’s also a good area for you to consider having a financial planning seminar.

Annuity Leads Big Tip: Ask a list broker if they can come up with a list of annuity owners. Yes, this list is available in certain areas of the United States. This list could be very hot because they have already put money into an annuity and understand the benefits. These kinds of annuity leads are easier to sell to (sell them indexed annuities, variable, etc.)

If you find a good direct mail list you should probably mail them a direct marketing piece.

Generate annuity leads through the newspaper. Make sure you get good placement if you are placing a display ad. Or, consider an insert. Also, be sure your demographic subscribes to the newspaper.