AnnuityLeads.org

Annuity Leads

Top Leads,Top Agents

• Decide what your target market is. For the sake of this article let’s say it is seniors over age 65 and retired.

• Make a decision what amount of income you wish to generate form annuity sales. This might seem silly but it is vitally important to decide this. For this example why don’t we select $250,000 a year to start.

• Next decide on a marketing budget based on the income goal. This budget needs to be completed once you understand the formula shown below.

The formula: Use a common direct mail piece that has a specific hook for your target market. The hook could be:

• Reduce your taxes on social security or
• Learn the secrets of LTC insurance or
• How to avoid probate or
• It really makes no difference as long as it is specifically hooked to a target subject.

Next obtain from the mailing company the estimated return percentage. For this example we will use 3% but the percentage is not really important.

Now we need to introduce averages and for this example we will use these numbers:

• For each 10 leads we will make 5 appointments
• For each 10 appointments we will develop 3 fact finders
• For every 3 fact finders we will make 1 sale.
• Each sale will average $55,000 in annuity premium.
• The average commission will be 7%.

Now we do the math…1000 mailers will generate 30 leads, 30 leads will generate 15 appointments, 15 appointments will generate 9 fact finders, 9 fact finders will generate 3 sales, 3 sales will generate $165,000 of premium, and at 7% this will provide a gross commission of $11,550. Seems too good to be true, doesn’t it? So now we will cut the numbers even more.

Let’s take a huge reduction to our formula and reduce everything by 2/3%. Just to make it interesting. Now 1,000 mailers only gets 10 leads, 10 leads generates 3 appointments, 3 appointments generate 1 fact finder, 1 finders generate 1 sale. (rounded out) 1 sale is $55,000 and commission is $3,800. Now just for fun let’s cut that in ˝. This means that we will generate $1925 for every 1,000 mailers. I know you are thinking this is the new math, but I want to paint a terrible picture of sales results to show you the power of Annuity Lead Marketing.

Since one of the secrets of Annuity Lead Marketing is only focusing on one tiny little segment of our business, selling annuities, you must outsource all else. You must hire a telemarketer to make your appointments and this person also manages your call back database and your drip marketing. If you outsource things that you are either poor at or that do not generate annuity premium then you will be set free to focus and that focus will allow you to be totally in the “game.”

Now to the budget, we need to mail $1,000 mailers to generate our (poor) results of only $1,925 of commission. But wait a minute, for each $400 of mailers I order, I will make $2,000. (rounded). Look at that! Those are terrific results and one any company in America would want. Solid, predictable and reliable.

Now what if the numbers are just a little better than the ones we paired down? Ask these questions!